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Overview
Lemax is a Croatian software company founded in 2009 and headquartered in Zagreb. Its platform manages bookings, itineraries and operations for tour operators. The product is used by travel companies in dozens of countries.
News
The Great Divide: three forces splitting the multi-day tour operator market in 2026
Insights from Arival's 569-operator survey and our recent virtual panel with ETOA, TourAxis, and Lemax. Going into 2026, 78% of multi-day tour operators told Arival they were optimistic. Though, fewer than half delivered growth in 2025. About one in four
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Report
The multi-day tour market has recovered. But not everyone is winning.
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Report
Scaling a Travel Business: 7 Insights from Tech Trailblazers
In today's hyper-accelerated travel landscape, transformation is no longer a buzzword - it's a business imperative. Legacy systems, fragmented teams, and endless spreadsheets can't keep up with a market driven by instant bookings, AI-enhanced personalizat
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Report
Delivering Impact Through Our Software Implementation
Given our company's and product's growth and development over the years, the scope of our software implementation projects has evolved. Lemax is a comprehensive solution that may initially appear straightforward. However, the impact on our clients' busine
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Report
Travel Trends of 2025 Unveiling…
In 2025, travel becomes more than movement-it's a time machine, a canvas, and a call to action. It's about reliving cherished memories, crafting personalized adventures, and shaping a sustainable future while blurring the lines between reality and imagina
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Report
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