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Overview
Mabrian is a travel intelligence company founded in 2013 and headquartered in Palma de Mallorca. Its platform blends flight, booking, social and card spending data to measure destination demand and traveller sentiment. Tourism boards and hotel groups use the analytics to plan capacity and marketing.
News
Florida, California, and Texas Lead July 4 Domestic Travel Demand as U.S. Flight Bookings Rise 8.1%
Flight bookings have followed a variable trajectory-slightly growing in early January, softening during the spring, and rebounding in late May-as Americans prepare to celebrate #America250, the 250th anniversary of the Declaration of Independence. Despite
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Report
Southern Europe and North America Lead Global Travel Demand Growth for Summer 2026
Eastern Asia (14.41%) and South-Eastern Asia (13.58%) continue to capture the largest share of international travel demand during the summer season. However, Eastern Asia records a significant year-on-year decline, and Western Asia experiences the steepes
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European Travelers Seek Active and Nature-Led U.S. Itineraries as Perception Enters a Sensitive Phase
Traveler perception is playing an increasingly important role in shaping European demand for the U.S., with early 2026 data showing a slight decline and highlighting clear opportunities to improve the overall in-destination travel experience. Enhancing ac
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Mallorca heads into a strong summer, advances in reducing seasonality and consolidates intercontinental demand
The evolution of travel intent towards Mallorca for summer 2026 confirms a positive trend across the island's key source markets, both established and emerging, supported by sustained growth in international air connectivity. Download Data Appeal Mabrian
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Report
South Mediterranean tourism shows 59% summer dependence, pointing to gradual growth in low season demand
The low season is crucial for sustainable European tourism development: Data Appeal's travel intelligence highlighted this opportunity during Seasonality Summit 2026, enabling better demand distribution, reducing peak period pressure, and fostering balanc
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Report
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