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impact.com powers Minecraft's first-ever affiliate programme and unveils next-generation AI partnership technology
Minecraft selects impact.com to power its first affiliate program as the company scales AI, creator and partnership capabilities impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecra
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CHOOSE NOT TO CHOOSE: BURGER KING UK OPENS THE FIRST 'DECISION-FREE DRIVE-THRU' - WITH ONE ITEM ON THE MENU TO HELP INDECISIVE BRITS
Burger King UK is launching the 'Decision-Free Drive Thru', replacing the menu with just one order which does it all: the Burger Buddies 3-piece box New research reveals Brits spend 144 hours every year deciding what to eat, with over half admitting they
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Meow-out-of-home! Marro and Wonderful Things create the first billboards for cats that they can actually scratch
Forget billboards for humans. Fresh cat food brand Marro has launched an OOH campaign for cats. In a new OOH twist on the Marro Meow competition, creative agency Wonderful Things has partnered with Marro to build miniature, cat-sized billboards that doubl
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IKEA SWEDEN CLEANS UP ITS ACT, IN A NEW OUTDOOR CAMPAIGN.
Everyones home is a mess - more or less. IKEA Sweden are now showcasing the best way to reset everyday life, in a literally tidy campaign. Outdoor installations reveal "the other side" of things, by hiding the storage solution in plain sight -highlighting
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LERMA/ Names José Julián Acosta as Head of Production
Former Monks AI Solutions Director and FCB Chicago production leader joins as LERMA/ continues investing in the leadership and capabilities shaping its next era LERMA/ has named José Julián Acosta Head of Production, marking the latest investment in the i
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VIOOH expands programmatic DOOH access in the US with Screenverse partnership
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residenti
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Maynards Bassetts 'Sets the Juice Loose' in High-Stakes Lift Takeover
The award-winning brand platform returns, putting iconic Jelly Babies and Wine Gums back in jeopardy with a dangerously delicious new format This summer Maynards Bassetts is upping the ante in its latest playful chapter of its long-standing, award-winning
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Dave Bullen Joins The Social Lights as VP of Creative
Veteran Brand Storyteller Brings Two Decades of Big-Idea Thinking To Growing Social-First Agency The Social Lights, the woman-owned social-first agency, has named Dave Bullen VP of Creative. Bullen joins from MONO, the Minneapolis creative agency where he
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CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald's, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same na
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Dotted Line Agency Announces Jean-Pierre Bovie as Executive Creative Director
Dotted Line Agency has appointed Jean-Pierre Bovie executive creative director. Bovie brings more than 20 years of creative leadership across retail, healthcare, CPG, nonprofit, entertainment and public-sector work. His experience spans brand platforms an
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