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Overview
Explore Martechvibe for the latest marketing technology news, AI marketing insights, customer experience strategies, CRM trends, and expert interviews shaping the future of digital marketing.
News
Shopping Apps Grow 15% as Paid Acquisition Gains Ground in 2026
The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.
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Tracer Partners with Comcast's Universal Ads
The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.
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Pipeline360 Brings CTV to B2B Demand with Expanded Ads360
Pipeline360 expanded its managed Ads360 solution with CTV, paid social, account-based advertising, and site signals, all managed end-to-end with no new platforms to learn.
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Optimove Introduces New OptiGenie
The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.
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Influencer, Profound Launch Creator-First AEO
Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.
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