Matchfire

Before "donate now" became a standard call-to-action on every nonprofit homepage, someone had to figure out how to make giving frictionless, social, competitive, and scalable. That someone was Matchfire (then operating as Causemedia Group). At a time when

Marketing was built on the premise of interrupting people until they pay attention. Television ads broke into your favorite show. Cold calls interrupted dinner. Mailboxes filled with flyers. Billboards lined the roads. Banner ads cluttered every webpage.

Every great story has a spark, a single moment that quietly sets the trajectory for everything that follows. For Matchfire, that moment didn't happen in a boardroom or at a pitch meeting. It happened in a modest office in San Luis Obispo, California, duri

In an era of selfies, influencers and algorithms, it comes as no surprise that many people, especially younger generations, struggle with finding a balance on social media. Peer pressure for teens isn't a new topic, however, navigating this in a digital-f

"We need you to make this campaign go viral." Long pause. Nervous looks. "Uh, sure, we can do that." If you're an agency or run marketing, you've probably sat through this meeting. You may have even been the one to accept the challenge. I admit I have. In

"Would mom hang this on the fridge?" This is one of the golden rules at Matchfire. Before hitting send on any client deliverable, no matter the type, size, or budget, we always ask ourselves this question. We take pride in our work and won't send anything

Bringing client work to life isn't always easy, but it sure is a whole lot more fun when it involves music, dance and happiness. It's even better when the work and impact are recognized with a Shorty Social Good Award. After helping LG Electronics identif

I recently had the pleasure of guest lecturing on the "Marketing of Social Movements"' for a graduate course in Advertising Media at The University of Texas. First of all, I had an absolute blast returning to my college, and standing in a classroom with s

Shoppers spent $6.22 billion on Black Friday and $7.09 billion on Cyber Monday in 2018. How does Giving Tuesday match up? Can you imagine what America's nonprofits could do with that $13 billion? The world would be a very different place. Launched in 2012