McGaw
mcgaw.io
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Marketing Analytics & Attribution
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CDP Data Governance Framework: How to Build a Tracking Plan That Scales
Quick Answer: Most CDPs fail because teams stream ungoverned events without a shared tracking plan. To fix schema rot, establish an object_action naming standard, separate user traits from group traits, assign explicit cross-functional ownership, and bloc
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How to Build a Marketing Attribution Stack Without Engineering Dependencies
Your attribution is broken. You know it. Your CMO knows it. Your board definitely knows it. But fixing it requires tracking changes. New UTM parameters. CRM field updates. Pixel implementations. Tag management tweaks. An identity resolution strategy. And
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What 500+ Segment Implementations Taught Us About CDP ROI
Last Updated on: July 16, 2026 {"@context":"https://schema.org","@type":"FAQPage","mainEntity":{"@type":"Question","name":"How long does a Segment CDP implementation take?","acceptedAnswer":{"@type":"Answer","text":"With a structured implementation approa
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What a MarTech Stack Audit Actually Reveals (and What to Do About It)
Last Updated on: July 2, 2026 Quick Answer: A MarTech stack audit most commonly reveals data fragmentation across disconnected tools, tool redundancy (30-40% of tools duplicating functionality), and broken identity resolution. These three findings appear
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How a National Franchise Unified Data to Improve Media Performance
Last Updated on: May 6, 2026 Contents 1The Challenge A National Brand Without a Unified View of MarketingThe Strategy Centralize and Standardize Franchise Marketing DataThe Result A Unified View of National Media PerformanceFAQsFix Your Marketing Data Fou
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How to Audit Your Martech Stack in 2026: Find Revenue Leaks and Cut Waste
Last Updated on: June 19, 2026 Contents 1Why audit your martech stack?How to prepare for a martech stack auditWhat's involved in a martech stack audit?How to document your audit findingsHow to set priorities after your auditDo you need external consultant
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Your Funnel Has a Leak. AI Can Now Find It in Minutes.
Last Updated on: June 2, 2026 Quick Answer: AI funnel analysis connects AI to your live analytics data (Mixpanel or Amplitude via MCP) to find where users drop off and why - in minutes, not days. This post walks through the 5-step framework McGaw uses wit
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Tech stack
Technologies named in job postings at McGaw over the last 12 months, by layer, with the share of postings for each.
Technologies in use
5
Postings analysed
1
Stack modernity
60/100
Databases
Google BigQuery
Snowflake
Cloud & platforms
Braze
Developer tools
dbt
Practices & domains
ETL/ELT
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Salary insights
Compensation ranges based on this company's open jobs
Median
$150k
Typical range
$150k
Open positions
1
1
Jobs
Architect
100%
| Level | Jobs | Median | Typical range |
|---|---|---|---|
| Architect | 1 | $150k | $150k |
Highest paying role
Account Director, Client Solutions (EMEA)
$150k
Normalized to USD per year
Growth
Hiring Momentum
73/100
Growing
Open positions
1
1 opened / 0 closed in 30 days
Hiring Dynamics
+100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
100% ▲