McGaw
mcgaw.io
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Overview
McGaw is a MarTech, analytics, and attribution consulting agency — and the first Segment Solution Partner with 100+ CDP implementations. We audit marketing technology stacks, implement CDPs like Segment, fix broken attribution, and build data infrastructure that drives revenue.
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CDP Data Governance Framework: How to Build a Tracking Plan That Scales
Quick Answer: Most CDPs fail because teams stream ungoverned events without a shared tracking plan. To fix schema rot, establish an object_action naming standard, separate user traits from group traits, assign explicit cross-functional ownership, and bloc
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How to Build a Marketing Attribution Stack Without Engineering Dependencies
Your attribution is broken. You know it. Your CMO knows it. Your board definitely knows it. But fixing it requires tracking changes. New UTM parameters. CRM field updates. Pixel implementations. Tag management tweaks. An identity resolution strategy. And
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