Media4Growth

At Candid Chats Backstage@OAC 2026, Siddharth Dabhade, Global Chief Business Officer, Lemma, spoke about connecting OOH with measurable outcomes, audience-led planning and the growing role of AI and programmatic in the medium.

She joins Reliance Brands after working as an independent consultant on strategy, positioning and brand growth.

The mandate covers end-to-end media strategy, planning, buying and activation.

Conceptualised in-house and executed in Bengaluru, Instamart's latest outdoor campaign brings an LPG cylinder and Digene together to promote its new LPG delivery service.

Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, shares his views on going public, future plans and shaping the future of OOH.

Raghu Khanna, Chairman and Managing Director of CASHurDRIVE Marketing Ltd., shares how taking the company public has changed the way he looks at growth, governance and the future of OOH.

The partnership kicks off with a massive outdoor blitz starring superstar Shah Rukh Khan. Spanning more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1

The campaign is executed by Coral Media

Crompton 2.0 brings together a refreshed master brand, new platforms and a premiumisation push as the company expands its presence across the home solutions space.

The screen is located at Sabarmati Riverfront on Ashram Road