mediaweekau

dentsu has appointed Michelle Testa as managing director of its Western Australian business.Testa, who has worked at dentsu for more than 14 years, will lead the company's integrated offering in WA.During her time at dentsu, Testa has managed client relat

Thompson Spencer has appointed Oliver King as managing partner, strategy.King joins the agency from Spark Foundry, where he led strategy. He has previously held strategy leadership roles at OMD, Ikon Communications and Carat.He will oversee Thompson Spenc

QMusic has appointed Kristy Ellis as chief executive following a national recruitment process.Ellis has served as interim CEO of Queensland's peak music industry body since April. Her permanent appointment follows a search conducted by u&u Recruitment Par

There was exciting 'news' from the Meghan Markle machine last week:1. She's returning to Britain with Prince Harry and her kids, and2. She'll have a role in Guy Ritchie's huge Netflix show, The Gentlemen.Admittedly, the news is more exciting for her than

Nine has appointed Justine Cullen as Editorial and Strategy Director of Traveller.Cullen will lead the brand's editorial strategy across digital, social, video, audio and events. Her remit will also include subscriber engagement and commercial partnership

Independent creative agency Emotive has strengthened its Coogee team with two senior appointments, naming Praveen Vaidyanathan Strategy Director and Karen Liddle Resource Manager.READ MORE: THE ICONIC appoints Emotive as creative agencyREAD MORE: Google P

Are Media's brands reached 7.9 million Australians across print and digital, according to the latest Roy Morgan audience figures.Better Homes and Gardens and Woman's Day each recorded cross-platform audiences of 2.17 million during an average four-week pe

The Video Futures Collective (VFC) has partnered with AudienceProject to launch what it says will be Australia's first independent cross-media audience measurement solution, giving advertisers and agencies a consistent view of campaign reach and frequency

ESPN is strengthening its NFL offering in Australia and New Zealand, securing coverage of the first regular-season NFL game played in Australia and extending its rights to NFL RedZone on Disney+.READ MORE: ESPN Australia's playbook for record growth: Loca

By Darren Woolley, Founder and Global CEO, TrinityP3A staggering irony lies at the heart of the advertising industry. Just look at prestige and luxury brands. They are masterful at using marketing to command a premium price, one they absolutely refuse to