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Overview

mFilterIt detects advertising fraud and brand infringement using machine learning across digital campaigns and marketplaces. Founded in 2015 near Delhi, it validates traffic quality for advertisers across Asia and the Middle East. Its systems also monitor unauthorised sellers and counterfeit listings.

News

News CIOL 7 days ago
VDO.AI And mFilterIt Map Omnichannel Strategy Across 1,000 Campaigns
VDO.AI and mFilterIt analyse 1,000 campaigns to show how brands can connect channels, reduce duplication and improve omnichannel media efficiency.
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News The Times of India 7 months ago
CTV Scale partners With mFilterIt to boost trust and quality in connected TV advertising
Tech News News: CTV Scale, the Connected TV-first advertising platform has announced a strategic partnership with mFilterIt, a leader in digital fraud prevention and .
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News ETBrandEquity.com 5 years ago
mFilterIt is like value added Antivirus for Brand and Performance campaigns
Ad-fraud is a monumental problem globally and is expected to wash away $81 bn ad money in 2022...
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