mor_asia

In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific - to gain insights into developments in the industry and learn about their professional journeys.Ivan Theodoulou is the Founder of Eight Public Relations, an

Recent narratives sometimes contrast traditional PR and the current AI direction of content as opposites - the first uses connections and subtle human skills to influence man, while the second sways the machine with new techniques built for technology. Bu

With AI transforming how information is found and brands are discovered, a new discipline has entered the PR and communications playbook: Generative Engine Optimisation, or GEO - the practice of ensuring your digital infrastructure and content is optimise

In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific - to gain insights into developments in the industry and learn about their professional journeys.Shaun Pham is the Founder and CEO of Spotlight Asia, an inde

In a rapidly evolving communications landscape, the role of the press release has undergone a transformation. No longer 'just' a tool for earned media, it is now crucial for online authority, brand trust and visibility.As AI redefines the search journey,

In our Talking PR series, we sit down with PR and Communications leaders from across Asia Pacific - to gain insights into developments in the industry and learn about their professional journeys. Andrew Wong is a seasoned PR professional, passionate about

2025 has been a year of excitement and uncertainty amid significant changes in the world of PR and communications. From the merger of OmniCom and IPG, to revenue drops at WPP, the vast implications of AI, a geopolitical situation with almost daily changes

This is the second part in our AI Insights for PR Professionals and Communicators series, following up on the article on AI content strategy. Making Your Content Visible in the Age of AI Search As PR professionals, we've long known the importance of conte

Search remains key for communications, but a shift in user behaviour is impacting strategy. As more people search using AI instead of traditional search engines, communicators need to ensure they are up to speed.There's a lot of information on AI, content

Volatility has come to define financial markets of late, making factual, authentic communication crucial to counter misinformation and protect asset values from speculation and rumour. Leading companies get ahead of the shifting sentiment by adopting a st