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Overview
Beyond conventional marketing, customer experience & ADHD accessibility. That.
News
Integrating LLM-Friendly Statements in Collection Pages
Collection pages are losing the most ground when it comes to extractability. A few targeted changes make the biggest difference.
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Search behavior: of brains and biases
Generative search changed the interface; it didn't change human nature. The way people search amplifies brain shortcuts, so make facts...
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Coining AI Brand Drift: A Formal Definition
This article and the formal definition of the concept of AI brand drift is based on enterprise research and workshops across 40+ Fortune...
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Be Multi-Modal Ready: Make Your PDPs, Products & Packaging Machine-Readable
AI search is highly context-aware (location, time of day, personal history). The end game is to provide users with the best possible...
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Pockets are a Significant, Untapped Market
What starts with a P and ends with an S that every single woman dreams about? POCKETS! Real world pocket CTA in store! We pulled data...
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