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Overview
NonProfit PRO is a trade publication for fundraising and nonprofit management professionals, published by NAPCO Media. It covers donor relations, fundraising strategy, nonprofit leadership and technology through articles, newsletters, webinars and events. The publication is based in Philadelphia, Pennsylvania, United States.
News
How Donor Age Data Can Sharpen Fundraising Outreach
It is no secret that the distinct generations of people alive today hold space in the world very differently. All you need to do is watch a few TikTok videos to see the contrasting characteristics and values of each age group. That uniqueness is also evid
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Why Donor Retention Starts Before the Next Ask
A first-time donor makes a gift. The receipt arrives almost immediately. A few days later, the donor receives a warm thank-you. Then an impact story, an organizational update and, eventually, another appeal arrive. The organization has followed the plan.
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How Corporate Talent Becomes Strategic Governance for Nonprofits
A financially responsible nonprofit can look unstable through a corporate lens - particularly to people serving on a nonprofit board for the first time. One nonprofit executive director has gotten confused looks from new board members with corporate backg
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Stop Asking for Gifts - Start Building People Who Want to Give
Improve donor stewardship by making supporters feel seen, valued and connected to your nonprofit's mission.
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How to Encourage Planned Gift Disclosure From Reluctant Donors
Why do donors who readily communicate about outright gifts sometimes grow quiet when asked whether they have included an organization in their estate plans? Securing planned gift information can be one of the most persistent challenges in fundraising. I h
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6 Communications Mistakes That Keep Nonprofits From Being Heard
Many nonprofits do important work every day. They still struggle to explain that work in a way people remember. When I worked as a television reporter, I often visited nonprofits. I interviewed the executive director. I spoke with a board member. I toured
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How Making Donors Feel Known Leads to Stronger Relationships
One of the deepest human desires we all share is the desire to be known. Not simply recognized or acknowledged, but genuinely known for who we are, what we care about and what matters most to us. It's something we all hope to experience in our relationshi
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Building Nonprofit Policies and Procedures That Safeguard Your Mission
Nonprofit leadership tends to lead with the heart and often overlooks the fact that nonprofits are businesses. They can be so focused on serving a community need in the short term that they miss important steps successful businesses must take to ensure th
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How Nonprofit Leaders Can Cut the Distractions and Focus on What Actually Matters
If you opened your inbox right now, there may be a webinar on operational synergy; a masterclass on pricing strategy; invitations to every kind of event; an article on securing an honorary doctorate for your executive director; and a steady stream of idea
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Answer Three Questions to Make Your Program Impact Board-Ready
A few months ago, I attended a board meeting where a program director carefully walked the board through slide after slide of outcome metrics, retention rates and cost-per-participant figures. By the fourth slide, attention had drifted as eyes wandered an
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