Observanow
observanow.com
Actively hiring
Follow
Overview
News
Technologies
Salaries
Products
People
Growth
Financials
Overview
See what your customers see, and set the standard for in-store excellence.. Need to know what's happening in stores, and fix it fast? Observa delivers photos, data, and in-store execution for CPG brands and retailers, nationwide.
News
AI in retail and CPG
The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be applied to retail and CPG now, and discuss what the future may hold. I'm going to be as succinct as possible and use as few buzz
Read more
Report
Product voids: a frustrating reality for consumer packaged goods brands
Let's be real. There's nothing more frustrating for a CPG brand than a product void. You've worked hard to create an amazing product. You went through the whole process of iterative & and field testing. You figured out branding and packaging. You got prod
Read more
Report
Smarter negotiations with shelf data
Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planogr
Read more
Report
Shelf-level data is the new POS data
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make
Read more
Report
Know your shelf with Category Intelligence
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in st
Read more
Report
Pro access
Upgrade to see all 10 mentions
Upgrade to a paid plan to read every media mention of this company - funding news, awards, product launches and press releases from all the outlets writing about it.
Every media mention and press release
Funding news, awards and product launches
Fresh coverage from every outlet writing about the company
Upgrade now
Cancel anytime. Secure checkout. Instant activation.