PartnerTap

TLDR: What does co-selling mean in today's multi-partner world? Every sales opportunity is being shaped by partners before your customers and buyers ever speak with your Account Executives. That's why Bridge Partners just launched four new services to hel

Every CRO wants more partner-involved deals. Partner-sourced, partner-led, and partner-influenced opportunities are always bigger deals that close faster for higher amounts. Yet according to Hannible Scipio's research at Forrester, most companies "lack th

Happy 2026. Any partner executives still working on your goals and plans for this year? If so, here's a strategy that will help you impress your CRO… and the entire c-suite. Your company already has a robust marketing team, a sophisticated sales organizat

Revenue is Now Multi-Partner The highest-performing revenue organizations no longer measure success by how many reps they hire or how many calls they make. They win based on how effectively they orchestrate multiple partners around accounts and opportunit

SAP's Industry-leading Blueprint for Multi-Partner Sales Authors: Laura Merkelo, Senior Director, Power of 3 Partner Sales Program, SAP Rebecca Jones, Chief Growth Officer, Bridge Partners Judy Loehr, Chief Product Officer, PartnerTap Partners have been c

TL/DR Whether you're a hyperscaler that needs to drive more consumption, or a tech company building your strategic plan for next year, scaling multi-partner selling better be a top priority for 2026. 50% of sellers miss their targets Most revenue executiv

Take a look at your company's operating plan. Does the partner team show up on the revenue side of the equation, or the cost side? You're spending money on partner programs, but why? The answer should be simple: To sell more. Period. I've talked to severa

I've spent my career selling into enterprises. What I'm seeing right now is unlike anything before. Inside the largest companies in the world, AI isn't a pilot program anymore. They've built internal AI boards, they've selected LLMs and are actively train

There's always that one moment that changes everything. For me, it was a happy hour I wasn't invited to. I consistently kept the #1 spot in a division and team I helped build from the ground up. Top performer. Accountable. All in. And yet, I still became

Enterprise sales is undergoing a seismic shift. Over the next five years, sales teams will look nothing like they do today. AI is revolutionizing the way we work, helping us focus on solving complex problems, accelerating execution, and amplifying human p