Powersports Business

Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant changes happening within the category. The post UTV market 2026: Category shifts toward comfort, capability and value appeared

Italian motorcycle manufacturer Moto Guzzi is celebrating its 105th anniversary with the grand opening of a completely redeveloped factory and a brand-new museum. The post Moto Guzzi opens new manufacturing facility, museum as the OEM celebrates 105 years

The company notes that the charging hardware is planned not only for future models but also as an accessory for compatible 2022-and-newer motorcycles equipped with the Cypher III operating system. The post Zero Motorcycles to introduce Level 3 DC fast cha

The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket suppliers, industry experts and enthusiasts. The post Moto Canada announces dates for 2027 powersp

Following the inaugural Intercontinental Games in 2024, FIM North America will again field teams in circuit racing competition, while also participating in the event's newly added motocross category. The post FIM North America announces roster for 2026 In

Partnering with the Australian-based AUSX Supercross Championship, the SMX League is launching SMX Next Australia, an SMX minor league for the region. The post SMX League goes down under to tap top talent in Australia, New Zealand appeared first on Powers

Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat dealer in Orlando, Florida. The post YMFC shines spotlight on boat dealer VForce Marine appeared first on Powersports Business.

Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and '70s, is making another return to the motorcycle market with the Rally GT 300. The legendary off-road brand Bultaco has been revived by Leonart M

Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal. The post GoPro announces merger with optical-photonics company Starman Optical appeared first on Powersports Busi

A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality, oversight and accountability practices were significantly more likely to report strong returns on their AI investments. The po