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Overview
At Raconteur, we understand the business world and how it is changing. Through incisive journalism and outstanding design, we help leaders make better decisions and lead more effectively in a volatile world.
News
Gartner predicts over 70% of global ad spend will pass through AI-powered platforms by 2028
Over 70% of global ad spend will pass through AI-driven self-service ad platforms by 2028, according to data from Gartner. This is up from 50% in 2025, highlighting how increasingly important AI could become to the purchase and distribution of ads over th
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Five leadership priorities to ensure lasting AI impact
As AI becomes embedded in core business processes, the challenge for leaders is no longer adoption, but impact. While many organisations have moved quickly to deploy AI, far fewer are translating that momentum into meaningful, organisation-wide performanc
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The decisions that shape an intelligent enterprise
As AI adoption accelerates, a leadership gap is opening. Leaders have invested in AI tools and platforms but haven't aligned ownership, accountability and governance in ways that protect institutional expertise and create a competitive edge. "This disconn
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As AI rewrites business, it's time to rewrite your strategy
So profound is the transformation being brought about by AI, that the ultimate impact of the changes we're living through will only become clear once the dust has settled. For now, with AI shifting from concept to commodity, organisations across all secto
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The investment case for women-led deep tech
Venture capital depends on identifying undervalued assets before the wider market catches on. Yet one of Europe's most persistent investment gaps may already be hiding in plain sight: women-led deep-tech startups. Recent research suggests that startups fo
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