Relative Insight

Customer feedback, call transcripts and survey responses are only useful if the analysis built on top of them can be trusted. That sounds obvious. But as more CX teams turn to generative AI to summarize this data, a harder question is surfacing: how do yo

I just spent some time diving into the market rate historical rental price data on Apartmentlist, and the portrait it paints of different cities is incredible: Despite continued population increase…

If your chatbot is escalating too often or getting abandoned mid-conversation, the root cause is rarely a broken intent or a missing FAQ entry: it's more likely a language problem. Your bot is not mirroring how customers speak. Diagnosing that gap, precis

Mysterious Human Relative Was Bigger Than Previously Thought: Paranthropus boisei footprints offer clues to their size and social dynamics

Your customers don't want everything personalized. They want you to know which three moments actually decide whether they stay. You've heard the pitch: personalize everything, automate everything, meet every customer expectation with an AI-powered flouris

Every organisation running LLMs against its customer data is about to be asked the same question: what did we actually get for that spend? Most won't have a good answer. The free ride is ending Token budgets have been treated as a rounding error. Analytic

Despite it being 2026, many organizations are still unable to analyze customer feedback in real time. This lag between detection, analysis and action is a huge driver of churn, meaning this form of analytics is a necessity. For example, a service outage d