Rival Technologies
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Overview
Rival Technologies is a Canadian software company founded in 2018 and headquartered in Vancouver. Its platform runs mobile-first market research communities. The product is used by global brands and agencies.
News
AI-written content floods the web, raising the value of proprietary brand assets
35% of webpages published post-ChatGPT show signs of AI authorship. Distinct voices and unique assets can preserve trust.
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Apple and Nike are the two brands most Gen Z consumers are loyal to and would recommend
Apple and Nike are the two brands most Gen Z consumers are loyal to and would recommend.
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Report
The Conversation Gap in Modern Marketing
People don't always know exactly what they think the moment they're asked. An initial response can be valuable, but some of the most useful context emerges later, when there is an opportunity to reflect, clarify or expand on an idea.
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Report
Gen Z leans on reviews, not loyalty
A study finds Gen Z is more interested in amenities and other people's opinions than in hotel brands
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