Salesforce Ben

Highlights Dreamforce solidified Claudeforce as a key part of the future of the Salesforce UI. Salesforce for Claude is now in open beta, with 37 prebuilt skills. There are also 40+ skills in the Salesforce plug-in for Claude Code. AIforce allows Salesfor

Salesforce used its Dreamforce 2026 Sales Keynote to make a fairly straightforward argument: Sales Cloud needs to know more about what is actually happening in a deal, rather than relying on sales reps to update the CRM after the fact. The keynote opened

Highlights Salesforce has been pushing Agentforce and AI solutions extremely hard in recent years, which makes sense, but has it come at the cost of ignoring its existing customer base? The company has recently made some significant changes to security on

Almost every Salesforce team is now using AI as part of their daily workflow. But many are missing out on the capacity gains they could see by reaching advanced AI maturity. Ask a developer or admin how they use LLMs, and the answer is rarely that they ha

At this point, there have been so many AI and Agentforce-related advancements in the Salesforce ecosystem that it's easy to miss those that didn't really make huge waves or are much less talked about in general. Agentforce Grid quietly became generally av

Salesforce is preparing to introduce a new billing model for agentic access to its platform, with successful MCP and direct API calls made by registered agents set to consume Flex Credits. The change forms part of Salesforce's wider Headless Toolkit strat

Dreamforce is the highlight of the year for many Salesforce professionals (including us at SF Ben). This year, the announcements coming out of the conference reflect a cohesive strategy from Salesforce: delivering enhanced CRM capabilities powered by AI,

Salesforce introduced the Lightning Experience in 2015 after what is now known as the Classic UI had aged quite significantly. Now, a decade on, Salesforce is changing its UI once more. This time, things are different - and I mean different from person to

It's been a year since I asked, "Service Cloud No More?" at Dreamforce 2025's Service Keynote. That was when Salesforce put Agentforce Service on the Dreamforce stage as the next evolution of Service Cloud. Twelve months later, the answer appears to be: n

This year's True to the Core session was always going to be a little tense. Although many Trailblazers who stepped up to the mic offered genuine praise for Salesforce, the topics of discussion hit many people in the audience and watching worldwide very cl