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Overview
Serpact is a Bulgarian digital marketing company founded in 2014 and based in Plovdiv. It specialises in technical search engine optimisation and web performance. The company works with e-commerce and media clients across Europe.
News
FactMatters - A New Standard for Fact-Checking Digital Content
Information has never been so accessible. Every day, media outlets, companies, agencies, and independent authors publish news, analyses, product descriptions, expert articles, reports, and promotional messages. But access to more information does not auto
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Serpact: From an SEO Agency to a Technology Company Focused on Search Growth & Visibility
Serpact with an engineering approach to search growth & visibility For a long time, the term "SEO agency" accurately described what we do. Today, it's no longer enough. After 10 years in the market, Serpact has transformed from an SEO service provider int
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Nikola Minkov was a speaker at a training session for communications directors at KBC Group
The founder of Serpact shared insights on AI search optimization and addressed leaders from five European markets. On April 21, 2026, in Sofia, Nikola Minkov, founder and CEO of Serpact, was invited as a speaker at a specialized training session for the c
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SERP Conf. Sofia 2026: When AI changes the visibility rules
On March 25, 2026, the Inter Expo Center in Sofia became the focal point of the SEO community in Eastern Europe. The fifth edition of SERP Conf. Sofia sent a clear message: online visibility is no longer just a matter of Google rankings. One stage, no com
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How to Write Content That AI Likes
When generative models and algorithms read, analyze, and quote your content, the way you write changes fundamentally. "How to write for humans" is no longer enough. The new question is how to write for both humans and AI agents at the same time. Large Lan
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