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Overview
Backed by $125 million in our own sales, all Smart Marketer courses come from years of first-hand experience building and scaling digital brands.
News
Scaling Meta Ads: Campaign Structure, Creative Testing & Attribution
What actually matters when you're trying to scale a Meta ad account today, and what are media buyers still overcomplicating? In this behind-the-scenes episode, Smart Marketer CEO Molly Pittman shares a real strategy call with the Cuddle Clones team and Ma
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How to Work With Meta's Ads Algorithm Instead of Fighting It
Every media buyer running Meta's ads algorithm right now is watching the same pattern play out. CPMs keep climbing, conversion rates from Meta traffic are sitting near record lows according to Northbeam's latest data, and performance inside individual acc
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The Case for Doing Hard Things
What happens when you remove social media from your phone for two weeks? And what can deliberately choosing the harder path teach you about what you're capable of? In this episode, we're giving you an inside peek at a real Smart Marketer team call. Smart
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How to Build an Authority Hub for the AI Search Era
AI is changing how people decide who to trust and what to buy. A potential customer can open ChatGPT, Gemini, Perplexity, or Google AI Overviews, ask a question, compare options, and build a shortlist before visiting a single website. That is a pretty big
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More Meaningful Ads at Scale: Building Thumbstop with AI
AI can help marketers create more ads faster, but volume means nothing if the creative lacks strategy. In this episode, Smart Marketer CEO Molly Pittman sits down with Smart Marketer Agency CEO Pep Hufen for a behind-the-scenes look at Thumbstop, the AI c
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