SOCi

For years, local search followed a rough sequence, driven in large part by the dominance of search as a channel and Google as its dominant provider. A consumer searches using keywords, evaluates a set of results, chooses one, and converts. That model is b

SOCi Inc. today announced it has surpassed 412,000 deployed Genius Agents, commanding the largest deployed agentic workforce in localized marketing and accelerating the shift from manual local marketing execution to autonomous operations at enterprise sca

A Reddit marketing strategy for multi-location brands now has to account for two audiences at once: the customers reading threads to decide whether to trust you, and the AI engines those customers increasingly ask for recommendations instead. Reddit ranks

According to SOCi's 2026 Local Visibility Index, the average restaurant brand appears in Google's local 3-Pack 24.3% of the time but is recommended by ChatGPT just 5.3% of the time. That gap is exactly what restaurant social media management softwar is su

Retail social media has a short shelf life. A promotion is only useful while it's running. A new arrival is only interesting while it's in stock. A weekend sale needs to reach the store's neighborhood before Saturday, not the following Tuesday. For a reta

Agentic AI for franchise marketing is the difference between software your corporate team operates and a workforce that performs the work across every location. The distinction matters more than it sounds. According to SOCi's 2026 Local Visibility Index,

Franchise marketing software has a scale problem that most automation tools were not built to solve. Managing local SEO for franchise networks with 50, 500, or 5,000 locations requires location-specific content, review management, citation accuracy, and G

100% Rita's Italian Ice review response rate 98% The Human Bean review response rate 75% Scooter's Coffee drop in unresponded reviews 120% Liberty Tax increase in review volume What Does Franchise Reputation Management Look Like When It Works? Franchise r

+270% The Human Bean Instagram reach +98% The Human Bean Instagram engagements +94% The Human Bean posts published 1,200+ Smoothie King locations on one platform What Does Franchise Social Media Management Look Like When It Works? Franchise social media m

Franchise social media management has a tension that corporate-owned networks do not. Corporate owns the brand. Franchisees own the day-to-day. Social sits in the middle, needing a national brand standard and hundreds of independent operators willing, and