Socially Powerful

For brands, K-beauty influencers give much more than just audience reach, which is why selecting the right influencer is so crucial. The right creator will not only bring their expertise and cultural relevance but also build trusted product recommendation

It's no secret that TikTok in 2026 looks pretty different to the platform we all became obsessed with in 2018. And that means it's also pretty different to the platform brands originally learnt how to market on. Understanding how brands should use TikTok

It's no secret that TikTok in 2026 looks pretty different to the platform we all became obsessed with in 2018. And that means it's also pretty different to the platform brands originally learnt how to market on. Understanding how brands should use TikTok

Picture this: a creator posts an unboxing video of your product, and they're genuinely excited about it. It lands in the right feeds, picks up real traction, and by the weekend you're restocking. Naturally, you want to put it everywhere. Your website, you

If your ads have started to feel a little too polished for their own good, you're not imagining it. Audiences can now spot a scripted brand shoot from a mile away, and they're scrolling straight past it. That's a big part of why UGC-style content has take

The relationship between brands and creators is shifting from creators as content suppliers to creators as genuine contributors.

You've probably worked with an influencer where a post got a good number of likes and comments, but sales stay the same. In such cases, the numbers have likely been inflated by fake, inactive, or low-quality accounts. The best way to avoid this is to chec

We take skincare advice from someone we've never met. We buy trainers because a creator we follow wears them. We try restaurants, download apps and book holidays based on recommendations from people we'll probably never meet. Twenty years ago, that would

The UK's biggest and boldest marketing festival returned to Shoreditch from 7-9 July, and this year's theme couldn't have been more timely. With 'AI slop' crowned Macquarie Dictionary's Word of the Year, MAD//Fest declared 2026 the year of 'The Human Touc

The question is no longer just how many people saw your campaign. It's about how deeply they engaged with it.