SocialSamosa

AdLift has been appointed by real estate developer Casagrand to deploy its AI Search Visibility platform, Tesseract, to track and analyse the brand's presence across AI-powered search and discovery platforms. Under the AI Search Visibility mandate, Tesser

Indriya, Aditya Birla Jewellery, has appointed actor Krithi Shetty as its brand ambassador ahead of the festive season. Shetty will also feature in the brand's Varalakshmi campaign, which marks the start of the festive season in several South Indian marke

Team Pumpkin, a full-service integrated marketing agency, has secured the social media mandate for Lavie Sport, the functional bags label from Lavie. The partnership comes as Lavie Sport looks to strengthen its digital presence and build a more consistent

Maars Communicates, an integrated communications and digital marketing agency, has been appointed as the strategic communications partner for Studio Blo, an AI-native content studio in India. The partnership comes as artificial intelligence continues to i

Pidilite Industries has released its annual report for FY2025-26, dedicating a section to the life and advertising legacy of Piyush Pandey. It highlighted his role in shaping campaigns for brands including Fevicol, Fevikwik and M-Seal. The report also out

R K SWAMY Limited reported consolidated Total Income of Rs 86 crores for the quarter ended June 2026, up 7% from Rs 80 crores during the same period a year ago. Consolidated Profit before Tax stood at Rs 4.6 crores, up 26% from Rs 3.6 crores in the year-a

Zillow has partnered with Pinterest to allow advertisers to use its housing-related audience data on Pinterest. Following the partnership, the company's predictive data will be available outside its own platforms. The collaboration expands Zillow Elevate,

Parle Products has been ranked as India's most chosen in-home FMCG brand for the 14th consecutive year. It recorded 8,515 million Consumer Reach Points (CRPs) in 2025, according to Worldpanel by Numerator's Brand Footprint India report. Worldpanel by Nume

Brand trust has always been expensive to build the traditional way. Years of consistent advertising, category leadership, and distribution presence in enough stores that a product simply feels established- that's the slow, capital-intensive route, and it'

WhatsApp has started a limited beta rollout of Scam Alert, an optional feature that uses an on-device machine learning model to identify messages that may be scams. The feature is designed to detect potential scam messages without sending message content