Sona

Sona is a SaaS company focused on helping organisations understand and improve how they attract, convert and retain users online. From its positioning, the product appears to sit in the analytics and optimisation space, giving teams clearer visibility into what is happening across their digital journeys and where performance is being lost. The underlying problem it tackles is familiar to many modern businesses, data is often fragmented across tools and teams, which makes it hard to turn activity into confident decisions.