soona
soona.co
E-commerce Marketing
Photography
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Overview
News
Salaries
Products
People
Growth
Offices
Financials
Funding and backers
Total raised
$56.2M
8 rounds on record
Latest round
$3.1M
Convertible Note · Nov 2024 · 22 mo ago
Team
84
US Form 5500 (plan participants) · Dec 2024
Backers
4
Endeavor, Techstars
The money's age
Due for its next round
22 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Nov 22, 2024
Raised a round Convertible Note $3.1M · SEC Form D
Jun 22, 2023
Raised a round Venture round $2.6M · SEC Form D
Jan 24, 2022
Raised a round Series B $35M · TechCrunch
Mar 29, 2021
Raised a round Series A $10.6M · SEC Form D
Jan 23, 2020
Raised a round Venture round $3.4M · SEC Form D
May 14, 2019
Raised a round Venture round $1.2M · SEC Form D
Feb 8, 2019
Raised a round Convertible Note $35k · SEC Form D
Feb 1, 2019
Raised a round Convertible Note $230k · SEC Form D
2019
Founded
Tractionpublic signals, read monthly
Web presence
top 0.03%
of 133.2M domains by links, Common Crawl
Hacker News stories
1
best: 1 points
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Convertible Note | Nov 2024 | $3.1M | — | SEC Form D |
| Venture round | Jun 2023 | $2.6M | — | SEC Form D |
| Series B | Jan 2022 | $35M | — | TechCrunch |
| Series A | Mar 2021 | $10.6M | — | SEC Form D |
| Venture round | Jan 2020 | $3.4M | — | SEC Form D |
| Venture round | May 2019 | $1.2M | — | SEC Form D |
| Convertible Note | Feb 2019 | $35k | — | SEC Form D |
| Convertible Note | Feb 2019 | $230k | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | Soona Co. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Hayley AndersonExecutive Officer, DirectorSEC Form D
Elizabeth GiorgiExecutive Officer, DirectorSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
Endeavor 
Techstars 
IrishAngels 
Union Square Ventures Investors in similar startupsfunds that back the companies most like this one
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News
Soona, a virtual photo shoot platform for e-commerce, raises $35 million Series B
A startup called Soona, now backed by an additional $35 million in Series B funding, has been tapping into this market with its platform that allows brands to create content for their e-commerce websites and marketing through "virtual" photo and video sho
Read more
Report
Soona, a virtual photo shoot platform for e-commerce, raises $35 million Series B
Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there's also increased demand for services that can help merchants more
Read more
Report
Dae Mellencamp Joins soona as Chief Operating Officer to Accelerate the Explosive Growth at the Content Creation Engine for Ecommerce Company
Read more
Report
Soona Raises $10.2M In Series A Funding
The Minneapolis company has plans to scale its virtual content creation platform for e-commerce brands and open a local fulfillment studio.
Read more
Report
soona Raises $10.2M Series A to Scale its Virtual Content Creation Platform, Transforming How Brands Shoot Photos and Videos for E-Commerce
Today, soona, the world's first virtual content creation platform for e-commerce, announced it has raised $10.2M in Series A funding, led by Union Square Ven...
Read more
Report
People
Hayley Anderson
Executive Officer, Director
Elizabeth Giorgi
Executive Officer, Director
Thad Reeves
Director
Nathaniel Zola
Director
Rebecca Kaden
Director
Scott Friend
Director
Ed Hallen
Director
Lee Mayer
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Growth
Hiring Momentum
24/100
Hiring freeze
Open positions
0
0 opened / 0 closed in 30 days
Median time-to-fill
50 days
faster than 28% of the market
ATS activity
Every ~17 hours
10/20/2026
Hiring Dynamics
0%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
100% ▼
Offices
Where the company hires and what each office is for
Cities
3
Hiring now
0
Countries
1
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Headquarters
Builds here
Office with open vacancies
No open vacancies right now Tap a pin for the office
Denver
United States
HQ
denver
1235 S Broadway Denver, CO 80210
Austin
United States
Regional office
austin
1 posted in 90 days 10-50 est. staff
2301 E Riverside Dr Bldg A-300 Austin, TX 78741
Minneapolis
United States
Regional office
minneapolis
1621 E Hennepin Ave Suite 105 Minneapolis, MN 55414
Financials
Total raised
$56.2M
Latest round
Convertible Note
Funding rounds
8
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Convertible Note | 2024 | $3.1M | Details |
| Venture - Series Unknown | 2023 | $2.6M | Details |
| Series B | 2022 | $35M | Details |
| Series A | 2021 | $10.6M | Details |
| Venture - Series Unknown | 2020 | $3.4M | Details |
| Venture - Series Unknown | 2019 | $1.2M | Details |
| Convertible Note | 2019 | $35k | Details |
| Convertible Note | 2019 | $230k | Details |