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News
Sosha Duysker kritisch op Ed Sheeran: 'Geen kant kiezen is óók kiezen'
Sosha Duyscker bekritiseert Ed Sheeran om zijn neutrale houding in de ophef rondom Macklemore en de Palestijnse kwestie. "Geen kant kiezen is ook kiezen," stelt ze vast.
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Indivisible: Reaching Friends and Family About Voter Registration
Indivisible's recent toolkit encourages supporters to check in with friends and family about their voter registration. It's a reminder that a useful toolkit doesn't have to be complicated: clear copy with all the facts goes a long way. They also take it a
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American Cancer Society: Extending the Action with an Easy Share
After someone signs a petition, American Cancer Society Cancer Action Network's confirmation email consistently includes an embedded post with a clear next step: "help us reach 75,000 signatures by sharing with a friend." The email copy and embedded post
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LPS Campaigns: Turning Personal Stories into Action for Blackwater Canyon
To spread the word and put pressure on lawmakers to protect West Virginia's Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media. What stands out is their use of the UGC feature to let supporter
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Wisconsin Engagement Alliance: Build Content around what your Community Cares about
Wisconsin Engagement Alliance, a grassroots coalition, uses SoSha to help volunteers share trusted election information with their own networks. Their toolkits connect civic participation to issues people are already thinking about, including the cost of
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Recap: Combining Social Media Amplification & User-Generated Content to Build Trust and Drive Action
On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice. Watch the recording for campaign examples and practical tips from our speakers.
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#HowSportsShapedMe: How Lambda Legal is Powering Advocacy Through Community Stories
Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are.
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What is Social Media Amplification: The Unlocked Power of your Community
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? Accor
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Social Amplification in Europe: Building Predictable Growth Without Ads
With the EU's TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe.This article was originally w
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Social Media Toolkits are now live in the Empower App
Through a new integration with SoSha, Empower Project is bringing Social Media Toolkits directly into the Empower App to provide organizers a new way to turn supporter networks into measurable digital reach. The new feature adds social media amplification
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