Spoonity

The central idea For restaurant brands in the United States and Canada, omnichannel is no longer the destination. Digital ordering, loyalty, delivery, kiosks, drive-thru and other connected touchpoints are already part of the operating environment. The ne

Real examples of seasonal loyalty campaigns that increased customer engagement, repeat visits, and app adoption during the FIFA World Cup.This month's article explores the difference between having customer data and using it effectively. During the FIFA W

Turn Loyalty Data into Instant Action: Meet Our New Marketing Automation Capabilities As we explored in this month's feature article, the secret to winning in loyalty marketing isn't just collecting customer data-it's reacting to it in real time. Calendar

The RFM model is a customer segmentation method that analyzes three variables: Recency (how recently a customer purchased), Frequency (how often they buy), and Monetary Value (how much they spend). Applied to loyalty programs, RFM enables brands to priori

Marketing automation for restaurant loyalty programs allows chains to send personalized offers, trigger campaigns based on customer behavior, and track ROI - without manual effort. Platforms like Spoonity automate the full cycle: from onboarding new membe

Loyalty marketing is a strategy that uses rewards, personalized communication, and customer data to increase purchase frequency, average spend, and long-term retention. When executed correctly, it transforms a standard loyalty rewards program from a simpl

In today's competitive marketplace, filled with choices, businesses seek innovative strategies for customer loyalty. Traditional loyalty programs failing to ignite interest have led many companies to adopt gamification, revitalizing their engagement tacti

Short definition: what is a loyalty program A loyalty program is a structured system used by a brand to reward, recognize, and retain recurring customers through incentives, benefits, and personalized communication based on transactional data. Its purpose

Using customer insights to enhance loyalty is essential for a successful loyalty program. Businesses can gain valuable insights into customer behaviour, preferences, and potential future actions by utilizing data analytics. This data-driven strategy enabl

The December holiday season is among consumers' and brands' most anticipated times. During this time, the festive spirit drives people to spend more, search for gifts, and look for special promotions. This period is a unique opportunity for businesses to