Actively hiring
Computer Vision
Sports Analytics
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Overview
Salaries
Products
People
Growth
Offices
Financials
Funding and backers
Total raised
$75k
1 round on record
Latest round
$75k
Venture round · Sep 2021 · 5 yr ago
Team
6
Norwegian register · Aug 2026
Backers
1
Skyfall Ventures
The money's age
Long since its last round
60 months since the last round · not hiring
Momentum
0/100
no fresh signals
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Dec 7, 2023
Founded per the company register
Sep 15, 2021
Raised a round Venture round $75k · SEC Form D
Tractionpublic signals, read monthly
Web presence
top 9%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Sep 2021 | $75k | — | SEC Form D |
Registers and programsofficial lists and records that name the company
| Legal entity | SPORT AI AS | brreg.no |
| Registered | 7 Dec 2023 |
Founders and leadersfrom filings, registers and the company's site
Lauren Patricia PedersenGeneral managercompany register
Noah KimExecutive Officer, DirectorSEC Form D
Charlie StrohlExecutive Officer, DirectorSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
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Overview
SportAI is a Norwegian-founded B2B sports technology company dedicated to enhancing sports coaching and analysis using AI. With expertise in computer vision and machine learning, SportAI brings objectivity to sports technique and tactical analysis, offering instant data-driven insights to training facilities, streaming platforms, retailers and equipment brands around the world. The company was founded in late 2023 by Norwegian tech and software industry experts Lauren Pedersen (CEO), Felipe Longé (CTO), Andreas Thome (Board Chairman), Espen Agdestein (Board member), and Trond Kittelsen (Head of Commercial).
People

Lauren Patricia Pedersen
General manager

Noah Kim
Executive Officer, Director

Charlie Strohl
Executive Officer, Director

Endre Normann Holen
Chair of the board

Alper Turgut
Director

Mark West
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Oslo
Norway
HQ
1-10 est. staff
Tordenskiolds gate 2, Oslo, 0160, Norway
Financials
Total raised
$75k
Latest round
Venture - Series Unknown
Funding rounds
1
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Venture - Series Unknown | 2021 | $75k | Details |

Skyfall Ventures