SportsPro

Over the past 18 months, Disney+ has steadily grown its live sport offering for users outside the US. Yet between a patchwork of local and global deals, and a series of experiments with formats and its own venerated IP, its strategy is perhaps still to fu

The CMOs of Crystal Palace partner Temporal and Newcastle United backer Knox Hydrate explain how Premier League shirt sponsorship is opening new doors for their brands - and delivering more value than other marketing channels could. The post 'A really tru

The partnership will accelerate audience growth, deepen fan engagement and expand the impact of the LTA's digital content strategy. Two Circles will support social strategy, creative production, channel management, insights, paid media and monetisation ac

Strategic partnership will celebrate the power of finding untapped talent, uniting Indeed's hiring expertise with Brentford FC's renowned talent-first philosophy The post Little Dot Studios appointed by Indeed to activate landmark Brentford FC partnership

One of European football's longest-running kit partnerships is expanding beyond apparel, with the reported record agreement adding naming rights to Benfica's academy and training base. The post Benfica and adidas extend partnership through 2033 in record

With Ligue 1 reportedly set to resume talks over the next domestic rights cycle, Cyprien Castanedo, head of media platform and innovation at the LFP, explains why Ligue 1+ still has a part to play. The post French soccer's DTC dilemma: Why the LFP's right

Boot deal reportedly gives French soccer star equity in Federer-backed sportswear brand. The post Mbappé drops Nike to front On's move into soccer appeared first on SportsPro.

In an exclusive interview, Genius Sport CEO Mark Locke explains why the company is uniquely placed to handle this transition and how the US$1.2bn Legend acquisition forms part of its ambition to create an operating system for the industry.

US private equity firm assumes full control of Premier League club as Mark Walter's sale of sports assets continues. The post Boehly's Chelsea era over after 'UK£950m' stake sale to Clearlake Capital appeared first on SportsPro.

SportsPro talks to executives from across motorsport to discover the true extent of artificial intelligence adoption. The post 'The question right now is are you using it well': What F1, Nascar and Aston Martin are saying about AI in motorsport appeared f