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Functional company Funday, similar to the likes of EHP Labs, Switch Nutrition, and Muscle Nation, is from all the way down under in Australia. Founder Daniel Kitay launched the company in 2020 after around two years of development, setting out to recreate

Black Magic Supply's true-to-name Multi-Source Protein has one of the more creative menus in the protein powder category, featuring everything from Horchata and Fruit Whirls to Chocolate Peanut Butter Puffs and Honey Vanilla Ice Cream. The supplement blen

Gorilla Energy is a long-running beverage company with a strong presence throughout Central Asia and Eastern Europe, where it offers not only a wide variety of flavors but also a robust selection of approaches and series. Over the last few years, the ener

Black Magic Supply has been making significantly more noise in health and wellness, recently rolling out the comprehensive Organ Support and GDA, followed by a preview of the cortisol supplement CortiBloc. The reputable brand is continuing that sudden sur

Genius Gourmet started out in 2019 as a keto-focused functional company with its original Keto Bar, although it has since become much broader and significantly more creative. The brand now makes everything from protein bars and puffs to crispy treats and

Focus supplements are often positioned for gamers, students, or athletes, but newcomer Deadline is going after a different audience with its single flagship product, the Focus Pill. The intriguing brand has formulated the obviously titled capsule formula

Update Energy Drink went through a significant relaunch earlier this year, upgrading its focus support with GeniusPure alpha-GPC and switching sweeteners to improve the taste. The beverage continues to stand apart through 300mg of Enfinity paraxanthine in

With the cost of whey climbing sharply, sports nutrition companies have been searching for ways to keep protein powders affordable without simply cutting the amount of protein. Dutch brand Kosso Nutrition has come up with a particularly interesting altern

The almost three-decade-old German sports nutrition company Bodybuilding Depot competes quite heavily in the saturated space of protein powder, while also reaching into other key categories like aminos, creatine, and pre-workout. The experienced brand has

NOCCO introduced Electrolyte in Sweden last year as a completely new beverage blending the hydration support of a sports drink with the energizing side of its signature canned offering. The hybrid innovation quickly expanded into the United Kingdom and th