Stand The F*ck Out

The rarest distinctive asset in B2B is also the one that comes to you fastest. Out of 30,000 SaaS companies, only 105 run a real mascot, and strip out open source and it's 1 in 441. More than half are animals. Over half live in dev tools. Here's the full

Nobody decides to dilute their positioning. They tailor one page, tweak one line, and eighteen months later the market hears three versions of what you are. Here's the line between adapting your message and losing it.

Out of 100 B2B SaaS and AI companies scored against 8 distinctive-brand assets, exactly one reached the ownable band. 78 are stuck in generic. Not a single company has built a sound you'd recognise. Here's the data behind why most B2B brands are forgettab

In March, the business almost ran out of money. Eight weeks later, I'd rebuilt my entire consulting process, killed the community, and closed a twenty-year gap. Here's what happened.

Most "best positioning books" lists are written by people who've never positioned a B2B company. This one isn't. 8 books, mapped by the kind of company each one actually works for.

Just because you can describe a thing in great detail does NOT mean that thing exists. The 'problem-unaware prospect' is a Sasquatch riding a Rainbow Unicorn.

Picture this: me at 16, hunched over my desk computer in my bedroom, web builder Dreamweaver open, absolutely convinced I'm about to build something brilliant.

Bienvenue to another Stand The Fck Out Roast, where we take brands, rip them apart with savage honesty, and break down exactly how they're standing the fck out (or not!).

For months I believed 'I'm not a DIY person.' All the methodology in the world is just YouTube tutorials if you don't believe you can actually do it.

Bienvenue to our third (we're on a roll!) Stand The Fck Out Roast, where we take brands, rip them apart with savage honesty, and break down exactly how they're standing the fck out (or not!).