The Startups For the Rest of Us Podcast

Should you be worried that another founder will steal your idea if you ask them for advice? In this episode, Rob is joined by Ruben Gamez to answer four listener questions: whether reaching out to more advanced founders puts your idea at risk, how to conv

How do you pivot your SaaS when things aren't working? This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through why his original EOS scorecard idea

How do you onboard a hire onto a codebase you built alone? In this episode, Derrick Reimer joins Rob to tackle four listener questions. They cover hiring and onboarding your first developer as a bootstrapped founder, then move into the temptation to build

Ever gotten a vague cease and desist from a competitor and wondered if you actually did something wrong? This week I tackle four listener questions: how seriously to take competitor terms of service threats, whether AI is really a platform risk (or just a

Does validation still matter when AI has made building software almost free? In this solo episode, Rob breaks down the origin story of Liquid Death, the canned water company now valued at over a billion dollars, and pulls out the mental models that apply

Would you spend a year on distribution for a product that doesn't exist yet? In this solo episode, Rob answers listener questions about how second and third-time founders think differently, from filtering a dozen good ideas down to one, to why distributio

Is your nervous system sabotaging your best decisions? In this episode, Rob mixes a solo adventure with listener questions. He answers a reader who asks why he still shows up to write, record, and build, then digs into regulating your nervous system when

Are you building systems for your team, or are you still the system? In this episode, Rob Walling talks with Julien Marzouk, a former SaaS founder and coach who has worked with hundreds of seven and eight figure founders over the past decade. Julien break

Is SaaS dead now that AI can build an app in a weekend? In this solo episode, Rob Walling gives his most definitive answer yet to the question flooding the internet: what's the future of SaaS now that AI makes it easier than ever to build and copy a produ

Should you keep pouring time into a business that will probably never be huge? In this episode, Rob Walling answers listener questions about whether to keep growing a "step two" B2C business despite platform risk, when one-time payments make sense versus