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Cutting through storage vendor marketing with mathematical truth.

News

Blog 5 months ago
Adoption Is the Bottleneck
A recent Medium article titled "The AI Inventory Trap" argues that AI has made engineering so fast that downstream stations - code review, QA, security audit, product validation - now form the binding constraint on software delivery 1. The prescription is
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Blog 8 months ago
VAST Amplify's '6x Capacity' Claim: Exploiting a Real Crisis with Fake Math
VAST Data has found its most cynical marketing angle yet: exploiting a genuine supply crisis to sell the same fraudulent data reduction math we've already debunked . On January 27, 2026, VAST announced "VAST Amplify," a program claiming to deliver "up to
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Blog 8 months ago
NetApp AFX's 'Parallel File System Performance' Claims: The Benchmark They Won't Submit
NetApp's marketing for AFX makes a bold claim: the disaggregated ONTAP architecture delivers "all the performance benefits of parallel file systems" while being "simple, secure, and fully integrated" 1. Jeff Baxter, NetApp's VP of Product Marketing, calle
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Blog 9 months ago
VAST Data's '29x Data Reduction' Claims: The Storage Industry's Most Brazen Lies
VAST Data has a lying problem. Their co-founder Jeff Denworth recently posted on LinkedIn claiming extraordinary data reduction ratios from customers migrating from "triplicated data lakes" to VAST DataBase. The numbers are impressive: 8x, 12.8x, and an e
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Blog 9 months ago
VAST Data's 99.9991% Uptime and 10x Kafka Claims: The New Standard for Unverifiable Marketing
VAST Data has made two extraordinary claims that deserve mathematical scrutiny: 99.9991% measured uptime and a 10x performance advantage over Apache Kafka. Let's examine what these numbers actually mean and whether they can be verified. If these claims so
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Blog 9 months ago
Pure Storage's FlashBlade//EXA '10 TB/sec' Claim: When Vague Numbers Replace Real Benchmarks
In March 2025, Pure Storage announced FlashBlade//EXA with a headline claim: "more than 10 terabytes per second read performance in a single namespace." This sounds impressive until you start asking basic questions about what this number actually means. T
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Blog 10 months ago
VAST Data's $30B Valuation Ignores Operational Complexity Costs
VAST Data commands a $30 billion potential valuation (August 2025 funding talks with CapitalG and Nvidia) based on $200M ARR and claimed 90% gross margins. The valuation assumes that support costs remain negligible as the company scales. This assumption c
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Blog 10 months ago
HPE Alletra's DASE Strategy: Learning From VAST Without the IP Risk
In 2025, HPE accelerated its Alletra storage portfolio by adopting disaggregated shared-everything (DASE) architecture principles pioneered by VAST Data. However, HPE's implementation diverges strategically from VAST's approach in ways that reveal both co
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Blog 10 months ago
Hammerspace's 'Standard NFS' Achievement: A Technical Reality Check
Hammerspace announced in November 2025 that it achieved #18 on the IO500 10-node production benchmark using "standard Linux, upstream NFSv4.2 client, and commodity NVMe flash." The company positioned this as proving that standard protocols can deliver HPC
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Blog 10 months ago
DDN's '11x Faster' IO500 Claims: What the Benchmark Actually Measures
In 2025, DDN announced that its EXAScaler Lustre storage system ranks #1 on the IO500 benchmark and delivers "up to 11x more AI training sessions" per day compared to competitors. This claim requires technical examination of both what IO500 measures and w
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