SugarCRM

For nearly 30 years, Speedpanel has been shaping the future of construction in Australia. An Australian-owned and developed manufacturer, the company's fire-rated and acoustic wall systems are trusted across the building and construction market. With a mi

By Maksim Ovsyannikov, Chief Product Officer, SugarCRM Product management has fundamentally shifted in the AI era. For two decades, enterprise roadmaps were built around platforms, workflows and automation. The job of the product leader was to decide what

For years, sales leaders have been told that technology would transform the way their teams sell. First, it was "digital transformation." Then it was "big data." Now it's AI. No wonder so many sales leaders are skeptical. Buzzwords don't close deals. But

If you lead a sales team in manufacturing, you've probably noticed things don't feel quite the same as they did even a few years ago. Buyers are asking tougher questions. Competitors you've never faced before are showing up in deals. And what customers me

Family-owned building supplies distributor New Castle Building Products has experienced rapid growth in recent years. But as they grew, their sales tech stack was beginning to crack under pressure. Before implementing sales-i, New Castle's sales reps were