Sword and the Script
swordandthescript.com
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Overview
Sword and the Script Media is a blog that covers PR, marketing and social media. It's the front page of a veteran-owned PR and marketing consultancy based in Alpahretta GA, (outside Atlanta) dedicated to the B2B technology market.
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Creative Matters: How OOH Is Reviving Big Ideas in Advertising
In an era operating within an attention economy, creativity has continuously been reduced and placed in the back seat to short attention spans, quick gratification messaging, and endlessly optimized digital ads. Messages have gotten smaller, simpler, and
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ChatGPT Is Using Google Search To Answer Your Questions - Here's What We Know
OpenAI is quietly feeding ChatGPT with Google Search results via a third-party scraper- despite Google denying direct access. Here's what we know.
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Effective Pitching in Tech PR: How to Stand Out in a Crowded Market
No one will ever tell you that tech PR pitching is easy. However, it's by no means impossible. It's true that journalists receive an avalanche of pitches
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters
Social media can both make or break your model's picture. One viral submit 一 that's all it takes to ignite a motion, catapult your model...
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