Systm

The first known A/B test lasted ten days. The prize for winning was more vegetables. The prize for losing was death. The story opens with a victorious king selecting four captives to serve in his court. He told the guard to feed them a royal diet of meat

Sometimes, the most dangerous thing for a growth team is when something starts working. The curse of the local maximum Small wins give you just enough validation to keep doing the wrong thing - you're climbing a hill when there's a mountain nearby. (e.g.

There's a minimum effective dose of customer listening, and it's far less than I've been telling people. He sent me the customer call recording as a joke. It's a two-minute conversation about a blocked toilet. I've listened to it six times. My dear friend

Whenever I meet new marketers, I secretly sort them into two groups: A founder messaged me: "Hey Matt, my marketing advisor says I should implement HubSpot. What do you think?" "I think you should fire him." Why so certain? Why so harsh? This was a pre-se

How to come up with growth marketing strategies that actually work They say there's no bad ideas in a brainstorm, but we know that's hooey. In-fact, most brainstorms have only bad ideas - random tactics, incremental tweaks, generic "best practices." Good