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Overview
Talon is a leading global Out of Home advertising agency, delivering smarter OOH, DOOH, planning, creativity and campaign effectiveness.
News
Back to School Consumer Trends: An Intentional September
September has always carried a certain weight. It's not the beginning of the year, but in many households, workplaces and communities, it can feel like one. The summer gives way to schoolbags in hallways, calendars filled with extracurricular activities,
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Why Cultural Relevance Matters in OOH Advertising
OOH advertising gives brands a unique opportunity to become part of shared cultural moments. From major sporting tournaments and music events to viral social trends, the most effective OOH advertising campaigns connect with what audiences are thinking, fe
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OOH Effectiveness: Insights from H1 Pulse Brand Tracker Data
Over the first six months of 2026, Talon's Pulse Brand Tracker, our proprietary OOH measurement panel, developed in partnership with research specialists Opinions, tracked the performance of OOH campaigns across 13 cycles, 12 categories and more than 4,00
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Why low CPMs in digital advertising are no longer a suitable payoff for unethical advertising
Ellie Reeves, Effectiveness Manager at Talon, recently attended (and spoke at) Media360 - one of Campaign's flagship events where industry trends, challenges and the future of media is discussed. In this blog, she shares the key learnings from the day for
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Broader Thinking, Better Planning: Multi-Channel Masters at Talon
Earlier this year, Talon launched its inaugural Multi-Channel Masters, a learning series designed to upskill teams across the wider media mix. While we're known for our expertise in Out of Home (OOH), understanding how our channel fits into the broader me
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