The Agile Brand Guide®

Lifesight's Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing. The post Expert Mode: Your First-Party Data Can't Tell You Whether the Ad Worked, with Rajeev Nair from Lif

Brings Promotions and Loyalty to the World's Leading AI Assistants. Helping brands connect shoppers with promotions, offers, rebates and loyalty experiences through AI-powered discovery. The post Snipp Interactive Introduces New ChatGPT Plugin and Claude

Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on running Camp Airstream as a revenue-generating product: sell-through, NPS north of 70, and camp hosts. The post Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product,

Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, thinks we've been aiming at the wrong artifact. We keep trying to fix the media plan. He argues the plan is just the receipt for a decision leadership hasn't actually made - a decision abo

Infillion buys Foursquare's 16B check-ins, Taboola bids for finance ad network Dianomi, Fingerprint maps AI crawlers. Martech and AI news, Sept 18, 2026. The post Yesterday's MarTech, AI & CX News September 19, 2026 appeared first on The Agile Brand Guide

Guy Gunter Home's journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming a potential point of friction into a strategic advantage. By digging into th

A major evolution of the world's most trusted time tracker gives agencies, consultancies, and professional services teams the intelligence layer that time tracking alone never provided, catching margin risk, capacity strain, and delivery problems while th

Bazaarvoice and Bluefish find 57% of shoppers trust AI picks sourced from reviews. Canto and Omneky open agent access via MCP. Martech news, Sept 17, 2026. The post Yesterday's MarTech, AI & CX News September 18, 2026 appeared first on The Agile Brand Gui

Sept 16, 2026 martech news: HubSpot ties 3.6x MQLs to AI context, Google links feed fixes to a 5% conversion lift, and Pindrop reports 94.3% fewer bot calls. The post Yesterday's MarTech, AI & CX News September 17, 2026 appeared first on The Agile Brand G

Peter Giordano, GM of Platform & Growth Services at DoorDash Ads, on commerce media as full-funnel media, AAM-verified incrementality, and where AI actually decides. The post DoorDash's Peter Giordano on retail media as full-funnel media: awareness to doo