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Overview
The Media Online is the definitive online point of reference for South Africa's media industry offering relevant, focused and topical news on the media sector.
News
AI puts South African consumers in the driver's seat as financial pressure reshapes CX
Consumers are under financial pressure: 72% say their finances have stagnated or worsened, increasing demand for value, reliability and convenience. AI Search is changing buying journeys: 23% use ChatGPT, Gemini, Claude or Perplexity to compare products,
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The evolution of 'destination' media
AI is replacing traditional search as users increasingly get answers from ChatGPT, Gemini and Claude instead of clicking website links. Distribution matters more than destination. Brands need content to appear across AI, social feeds and video platforms w
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Too busy to post
South Africa's creator economy is booming, with families, professionals and small businesses increasingly hiring content creators. Short-form video is driving demand, as brands and individuals need a steady stream of reels and social content. Done-for-you
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The only L's I take are Lessons
At some point the news will make its way out to the wider advertising public. Or maybe it won't, because, like, who am I really even? But after four flat-out months of people, pitches, and presentations, I've stepped out of full-time life and back to bein
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I love social media. But I hate it
I love social media. I really do. But I hate it just as much as I love it. I love it because it's a stage, where thoughts can arrive dressed for the occasion and leave an impression. I hate it because it's also a mirror. And mirrors magnify our flaws, our
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