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Overview
On the #PulseOfPlay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
News
Geppetto's Toys Marks 50 Years with Celebration Across San Diego
After 50 years of bringing toys and games to kids in California, Geppetto's Toys is celebrating the only way it knows how: with some good, old-fashioned family fun. On Sept. 19, the largest independent toy retailer in the U.S. will mark its 50th milestone
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Oink Games to Launch Loop 40 and Eggsposed This Fall
Oink Games is launching new card and board games later this year. Starting in October, the games launch in Europe, Japan, and the U.S. Loop 40 is inspired by 13th Month 32nd Day by 6jizo; the goal is to get rid of all cards. The numbers loop from 1 to 40,
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Video Game Industry Faces July Slump as New Releases and Digital Worlds Keep Players Engaged
The U.S. video game market is navigating a challenging stretch, with hardware sales and overall consumer spending taking a hit compared with last year's blockbuster Nintendo Switch 2 launch. Still, the broader ecosystem remains active, with publishers and
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Bluey, Minecraft Join Brand Licensing Europe's 2026 Speaker Slate
Bluey and Minecraft are stepping off the screen and onto the stage at Brand Licensing Europe (BLE). Two new sessions are joining the show's 2026 schedule, both exploring the many ways major entertainment brands can grow beyond their original formats. "We'
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Fizz Creations to Launch Hasbro Handheld Collection in 2027
Fizz Creations is collaborating with Hasbro to develop a new range of portable games inspired by fan-favorite board games. From tabletops to handhelds, this collection creates new ways for consumers to connect with Hasbro titles. Through its pocket-sized
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