The Wise Marketer

In this episode, Charlie Hills interviews Timothy Lange, CRM Lead at Vinted, a brand well known and loved by listeners. Tim leads the CRM team's messaging as the company transitions from a fashion resale platform to a multi-category marketplace and contin

Click-through rate has always been a metric marketers could genuinely stand behind in a budget conversation. Opens were the softer signal, inflated for years by preview panes and now further distorted by Apple and Google's mail privacy protections. But pr

Together, the companies are creating new possibilities for collaborative workplace appreciation and connection SALT LAKE CITY, UTAH- August 25, 2026 - O.C. Tanner, the global leader in employee recognition and workplace culture solutions, and Kudoboard, t

Modern consumers move through urban landscapes surrounded by thousands of competing commercial messages daily. In such a saturated environment, flat billboards often blur into background noise, easily filtered out by an overworked brain. Yet the sudden ap

For years, marketers have been taught to simplify audiences into predictable segments. We built personas, mapped journeys and forecasted demand based on the assumption that consumers with similar characteristics would behave in similar ways. Today, that a

Survey of over 2,200 U.S. adults shows consumers expect fast payouts, but banking access influences how they prefer to receive and use funds PLEASANTON, CALIFORNIA - August 25, 2026 - Blackhawk Network (BHN), a global leader in branded payments, today rel

Today's episode is in Audio only. In this episode, our host Nyeleti is joined by Alice Sesay Pope, a Fortune 100 executive, former Global Vice President at Amazon, and author of The Trust Algorithm, to explore why the hardest part of AI adoption isn't the

The Loyalty Newswire from The Wise Marketer This edition covers: Aeroplan, Alaska Air, Angry Chickz, Chexy, CLMP, EY, Instant Payments, Ipsos, Mastercard, Missouri State, Mistplay, Panera, Paradise Pointe Golf, Penn State, Regal, Rewardopedia, Rival Techn

New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native LOS ANGELES, CALIFORNIA - August 19, 2026 - Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general avail

Why the surveillance-pricing debate should have every loyalty professional's attention.