The PMA

Did you know that more and more affiliate networks and platforms are creating Model Context Protocols (MCPs) that integrate with your chosen AI assistants (Claude, ChatGPT, etc) to help you query program data using natural language? Are you interested in

The PMA recently hosted a webinar entitled "Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies." This webinar was produced by the PMA Publisher Recruitment and Education Council. The webinar video is now availabl

The newly-formed PMA B2B Council has officially set its mission and goals. The council, chaired by Adam Glazer, Partner Commerce, meets on the 2nd Tuesday of each month at 2:30 ET and is currently accepting new members. Mission: The mission of the PMA B2B

When you join the PMA, you aren't just joining an industry association. We consider ourselves a community where you can find mentorship, support, and genuine connections. Coming off of seeing many fantastic conversations at Affiliate Summit East, I asked

The Performance Marketing Association has long tackled the issue of toolbar and browser extension technologies in various ways, including webinars, best practice guides, and a comparison of how networks treat them. As conversations have continued, members

As part of our continuing series of monthly affiliate marketing webinars, the Publisher Recruitment Council will be hosting a panel discussion on the state of publishers from an agency perspective. They will discuss publisher trends in 2026 going beyond A

Most of the time when I write here, it's educational or informational advice on behalf of the PMA. This post is just from me. (I hope our BOD won't mind!) This week, I had the privilege of hosting the PMA Member Mixer at Affiliate Summit.... The post Why

Multiple PMA councils have recently been discussing the recent New York AI influencer law and whether or not they should be worried about it. The short answer is that everyone in the industry should understand it and some may soon find themselves directly

Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven't RSVPd yet for our Member Mixer, be sure to get registered before the tickets are gone. Members and non-members alike can

The PMA is excited to announce that we are forming a new council specifically for those interested in B2B in affiliate marketing. The chair of that new council will be Adam Glazer, Partner Commerce. More about Adam: Adam Glazer is the Founder and Presiden