Trackunit
trackunit.com
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Overview
Trackunit is a Danish technology company founded in 2003 and headquartered in Aalborg. Its telematics hardware and platform connect construction machines and rental fleets. The system tracks hundreds of thousands of machines worldwide.
News
How learning velocity is becoming an OEM advantage
In nearly a decade advising OEMs at Trackunit, I've sat through a lot of strategy reviews where the same line comes up: "We are collecting more machine data than ever, and most of it is fragmented, inconsistent, and hard to act on." The usual next move is
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Report
How construction OEMs can avoid the DIY stack trap
Every OEM eventually asks the same question: Should it build its own data and AI platform? Increasingly, the answer is yes, though not in the way many OEMs assume. That's where many, in the end, fall into what I call the DIY stack trap. The trap is not bu
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What €170B in EU funding means for construction in Central and Eastern Europe
More than €170 billion in EU Cohesion Funds has been allocated across Central and Eastern Europe for 2021 to 2027, creating one of the region's largest infrastructure investment cycles in decades. For construction businesses, the opportunity is obvious, b
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