Trackunit

In nearly a decade advising OEMs at Trackunit, I've sat through a lot of strategy reviews where the same line comes up: "We are collecting more machine data than ever, and most of it is fragmented, inconsistent, and hard to act on." The usual next move is

Every OEM eventually asks the same question: Should it build its own data and AI platform? Increasingly, the answer is yes, though not in the way many OEMs assume. That's where many, in the end, fall into what I call the DIY stack trap. The trap is not bu

More than €170 billion in EU Cohesion Funds has been allocated across Central and Eastern Europe for 2021 to 2027, creating one of the region's largest infrastructure investment cycles in decades. For construction businesses, the opportunity is obvious, b

I spend most of my time talking to OEM program leaders who have done everything right on paper. Connectivity running, data flowing, devices on machines across the installed base. And the conversation always arrives at the same place: why isn't this doing

This summer, Trackunit hosted the Downtime Summit UK at St George's Park in Burton upon Trent, the national training ground for England's football teams. The event brought together 24 senior leaders from rental, OEM, and contractor organisations around a

IrisX is Trackunit's Construction Operating Data Platform. It powers telematics and fleet management by transforming fragmented machine data into structured, AI-ready intelligence. The questions below come from real customer engagements across rental comp

Valuable construction data has long stayed locked in silos. Now that AI tools are embedded in how teams work every day, the opportunity to act on data has never been more immediate. Trackunit IrisX brings fragmented IoT and operational data together in on

Most construction businesses already have more data than they can act on. The challenge is moving from raw machine signals to decisions that reach the right person at the right moment, without manual steps in between. That journey has five stages, and eac