Upp.ai
upp.ai
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Overview
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Salaries
Products
People
Growth
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Financials
Funding and backers
Team
51-200
employees, estimated range
Backers
1
Bonfire Ventures
Momentum
15/100
in the news
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Apr 26
Recognition Upp.ai wins Performance Marketing World's AI Innovation Award with B&Q · upp.ai
2019
Founded
Tractionpublic signals, read monthly
Web presence
top 7%
of 133.2M domains by links, Common Crawl
Backed byfrom the funds' portfolios and accelerator catalogs
Bonfire Ventures Similar startupsby what they do, their industry and backers
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News
Why incrementality has replaced ROAS as the measure that matters
Finance is now asking a different question, and incrementality is the only lens that answers it.
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Report
What is Microsoft PMax, and how is it different from Google's?
The same automation concept as Google's, with different inventory, less signal and its own pacing. Where the two differ and why they should be managed separately.
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Report
Google AI Max auto-upgrade: what changes on 1 September
Two Search features move into AI Max automatically between 1 and 30 September. What changes, which defaults switch on, and the checklist to run before the window opens.
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Report
Why the paid media market moves faster than teams can react
53% of PPC professionals say the job is harder than it was two years ago. The reason is not a skills gap: purchase intent now forms across more surfaces than any team can watch.
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Report
Answer engines don't click: what AEO and GEO mean for paid media
In two years, answer engine optimisation (AEO) and generative engine optimisation (GEO) have gone from SEO jargon to the fastest-rising discipline in search. The demand your campaigns bid on is increasingly read, and answered, by a model first. Here is wh
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Offices
Where the company hires and what each office is for
Cities
2
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Countries
2
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Headquarters
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London
United Kingdom
HQ
Upp.ai
4 Crown Place, London, EC2A 4BT
Nashville
United States
Registered seat