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News
Post-Purchase Survey Guide: What to Ask and What It's Worth
A post-purchase survey tells you how customers found you and why they bought. Learn what to ask, how to set one up on Shopify, and what each answer is worth.
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BFCM Strategy: Why Your Best Offers Kill LTV
Your best Black Friday offer on Day 1 can be your worst by Day 90. The BFCM offer strategy 9-figure subscription brands use to scale without killing LTV.
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Report
The 2025 DTC Mega Report: What $10.1B in Sales Reveals About Who Wins in DTC
We analyzed $10.1B in DTC revenue across 77M customers. Here's what separates brands that scale from brands that stall in 2025.
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Report
Shopify Plus Pricing 2026: The Real Cost
Shopify Plus starts at $2,300-$2,500 monthly. See official 2026 pricing, payment fees, migration costs, worked examples, and what to ask sales.
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Report
Contribution Margin vs Gross Margin for Ecommerce
Gross margin subtracts COGS; contribution margin subtracts all variable costs. See ecommerce formulas, cost classifications, examples, and when to use each.
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Report
RFM Analysis: How to Find Your Best Customers (and What to Send Them)
Learn how RFM analysis works, which segments actually matter, and how to turn scores into Klaviyo campaigns that grow repeat revenue. No spreadsheets required.
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Report
Agentic AI Ecommerce: Why Dashboards Won't Make You Money
Agentic AI ecommerce isn't a smarter chatbot, it's an agent that monitors, diagnoses, plans, and executes inside your store. Here's what we built and why.
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Report
How to Optimize Your Shopify Store for AI Search Engines in 2026
Learn how to optimize your Shopify store for ChatGPT, Claude, Perplexity, and other AI search engines in 2026. Complete guide to Answer Engine Optimization (AEO) for ecommerce.
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Report
How Back-in-Stock Notifications Can Improve Your Shopify SEO
Dive in and explore the connection between back-in-stock notifications, organic traffic, and improve SEO rankings.
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Report
What Channels Can DTC Merchants Use to Engage Customers- and How?
SMS hits nearly 100% open rates while email drives personalization. Compare 5 DTC messaging channels with benchmarks to build a multi-channel strategy.
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Jungle
Open Space Capital