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Overview
Viafoura is a Canadian software company founded in 2011 and based in Toronto. Its platform manages audience engagement and moderation for publishers. The product is used by major media organisations.
News
The Points Guy Goes Live with Viafoura to Deepen Reader Loyalty
The Points Guy, a subsidiary of Red Ventures, reaches a global audience with expert advice on how to travel better, spend smarter, and explore further. As the digital landscape continues to shift, TPG saw an opportunity to create more reasons for readers
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The Venn Diagram of Super Users and Community Members Is a Near Perfect Circle
By: Mark Zohar As audience depth replaces audience scale in the post-traffic era, media companies are turning their attention and their strategy toward "super users" - the small segment of people who fund most of the business. Grzegorz Piechota at INMA po
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Publishers' Hidden Asset
Publishers are building communities to survive Google Zero. Sitting inside them is a valuable asset the industry hasn't yet monetized. By: Mark Zohar Search referrals are collapsing, and AI answers are absorbing the traffic that once flowed to publisher s
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GoComics Strengthens One of the Web's Most Loyal Digital Communities with Viafoura
For millions of readers, visiting GoComics is part of a daily ritual. As the home of more than 400 comic titles, from beloved classics like Calvin and Hobbes, Peanuts, and Garfield to today's breakout webcomics, the platform has built one of the most pass
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As the Web Splits in Two, Your Human Site Must Get More Human
By: Mark Zohar The Internet Is Splitting in Two For the first time in the web's history, bots now account for more than half of all traffic. And they're expensive. Akamai's AI Botnet Report found AI bot activity surged 300% last year, hitting media and pu
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