VideoWeek

As agencies seek to win over clients in procurement-driven pitches, certain agency models have increased their reliance on principal media in order to lower their costs. And while proprietary inventory has its advantages when used in moderation, Max Kelvi

In this week's Week in Review: YouTube goes on the defensive against Netflix's creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. Top Stories YouTube Moves to Block Netflix's Creator Deals YouTube is offer

As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even withou

As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, ess

We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear wi

In this week's Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote

When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number

In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was

Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Conten

France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher cont