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VideoWeek covers the video & CTV advertising market and runs a number of the industry's leading events.
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"Clients Need to be Brave" and Choose Agencies Based on Ideas Over Price - Buy-Side View with Guerillascope's Max Kelvin
As agencies seek to win over clients in procurement-driven pitches, certain agency models have increased their reliance on principal media in order to lower their costs. And while proprietary inventory has its advantages when used in moderation, Max Kelvi
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Week in Review: YouTube Moves to Block Netflix's Creator Deals, Goalhanger Touts Film and TV Ambitions, and India Removes TV Ad Cap
In this week's Week in Review: YouTube goes on the defensive against Netflix's creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. Top Stories YouTube Moves to Block Netflix's Creator Deals YouTube is offer
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No Live Rights? No Problem: Daily Mail Sport's World Cup Tactics
As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even withou
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Twitter Architects Reboot Vine With AI Content Banned
As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, ess
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Publishers Are Leaving Money on the Table in Programmatic CTV
We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear wi
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