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Overview

WalktheChat leverages the latest A.I. technologies to supercharge fashion brands' social-listening, design, copywriting & KOL in China. Trusted by Louis Vuitton, Dior, Chaumet.

News

Blog 2 months ago
618 festival hit 934 billion RMB… and 3 other news
Four updates this week for Western brands operating in China: The 2026 618 shopping festival closed at 934 billion RMB (about 130 billion USD) in total sales, up 4.0% year over year, with Tmall first, JD second, and Douyin third. Tmall Global now requires
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Blog 4 months ago
Xiaohongshu records 1.4 billion purchase-intent searches a year, and 4 other news
China Digital Top News: Late April 2026 Five updates this week for Western brands operating in China: Xiaohongshu launches Redshop, an outbound platform for Chinese merchants to sell in 8 foreign markets, in June 2026. WeChat Mini Shop drops security depo
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Blog 4 months ago
What are WeChat Mini-Programs? A Simple Introduction
Mini-programs continue thriving in China's digital ecosystem. Up to 2026, there are more than 1.1 Billion WeChat mini-programs attracting around 410 million daily active users. WeChat mini-programs are a very complex piece of technology/design, so I'll an
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Blog 7 months ago
5 news: Douyin AI Boom, WeChat Shop & Short-Drama Surge, Bilibili Ad Flywheel
1. WeChat Mini Program Shop with Active Sales Grow 170% YOY At WeChat Open Class PRO 2026, WeChat Mini Program Shop reported that the monthly average number of merchants with active sales was 1.7 times the same period last year, and GPM grew to 1.5 times.
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Blog 8 months ago
Webinar: Decoding 2026 Skincare for Success in China - Tmall X WalktheChat
Social media spending patter between different tiers of skincare brands Douyin skincare AOV has raised from 79 RMB in 2022 to 119 RMB in 2024 according to Sohu news. Mass-market brands should prioritize Douyin as a core social commerce and conversion chan
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