West Elm

West Elm is a modern furniture and home decor brand of Williams-Sonoma based in the DUMBO neighborhood of Brooklyn, New York, and this record covers its UK storefront, which sells furniture, lighting, rugs and decor with free design services and a trade programme. Launched with its first catalog in 2002, the brand sells through stores and online in the United States and abroad, and its parent also owns Pottery Barn, Williams Sonoma, Rejuvenation and Mark and Graham. In the UK it runs showrooms alongside its trade and commercial-grade furniture business, with design specialists offering free in-store and virtual appointments.